When ‘Mr. Armin Strom’ retired from watchmaking, he transferred ownership of his brand to two boys (by then adults) who had frequented his workshop so often together in childhood: businessperson Serge Michel and Master Watchmaker Claude Greisler.

In 2009, the revitalized Armin Strom built upon Mr. Strom’s historical legacy with the opening of its first fully-integrated Manufacture; located in Biel, Switzerland.

Today the Manufacture produces all of its timepieces in-house and with great reverence for the Swiss-German watchmaking tradition.