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The Electricianz was born out of a strong desire for creativity in a traditionally conservative luxury landscape.
Firmly anchored in Swiss watchmaking know-how, we pride ourselves in crafting innovative products with an offbeat design, backed by rigorous quality standards.
Strongly influenced by contemporary visual arts and underground cultures, The Electricianz original design makes the watches’ inner mechanism, powered by electricity, visible.
The Electricianz' team mandated Studio Divine, a Swiss multi-disciplinary branding & design agency based in Biel, Switzerland, for their design.
A fun young brand that we have had a great relationship with. A splash of colour, with a great design DNA.Â