Louis Erard named its first watch with an integrated bracelet 2340, after the postal code of its home in Le Noirmont, and spent two years developing it.
The brand introduces the 2340 in Mint, Slate and Blue. It is not a limited edition, and it opens a second collection alongside Noirmont.
The tapered five-link bracelet has 92 components, with brushed titanium outer links and polished steel centre links, each bevelled by hand after assembly. The case pairs a brushed titanium middle with polished steel lugs, bezel, crown and caseback, and the brand says it is 30% lighter than full steel. Mint has an oblong stamped dial pattern, while Slate and Blue share a horizontal wave pattern.
Inside is a Sellita SW300-1, used for the first time in a Louis Erard watch. “Nothing about this watch is simple, yet everything flows. Every part fits perfectly,” says Manuel Emch, who leads Louis Erard.
Two years of development sit behind this bracelet. Every link is finished after assembly, not before – the kind of detail that only shows itself once the watch is on the wrist.
The Basics
- Brand Louis Erard
- Model 2340 (Mint, Slate, Blue)
- Reference 35123TA11.BMT12 (Mint); 35123TA02.BMT12 (Slate); 35123TA01.BMT12 (Blue)
- Diameter 40mm
- Thickness 8.95mm
- Case material Satin-finished titanium and polished stainless steel
- Dial Mint green lacquered with an oblong stamped pattern; Slate blue or deep blue lacquered with a horizontal wave pattern
- Water resistance 50m (5 bars)
- Bracelet Integrated tapered five-link bracelet in satin-finished titanium and polished stainless steel; butterfly folding clasp
- Limited edition Not limited
The Movement
- Calibre Sellita SW300-1, élaboré grade
- Functions Central hour, minute and second hands
- Winding Automatic; openworked oscillating weight with black lacquered Louis Erard symbol
- Power reserve Approx. 56 hours
- Frequency 28,800 vph (4Hz)
- Jewels 25
Images courtesy of Louis Erard.
