G-SHOCK was born in 1983 after two years of concentrated R&D by Kikuo Ibe and a team of engineers. Their goal? To create the world's most durable watch. Over 35 years and 100 million watches later, it's clear that this quirky and tough timepiece has had an extraordinary impact on the watch world. And today, owning a G-SHOCK (or more than one) is considered an essential part of the watch collecting experience.