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Air Jorden - Classic

BHD 50.000
Description

This is not a book about basketball. Nor is it a biography of Michael Jordan. It is the first authorized volume to celebrate the enduring 40-year partnership between Michael Jordan and Jordan Brand—an icon and a legacy that transcend sport.

Structured into six chapters, a tribute to Jordan’s six championship rings, the book explores how Jordan and his namesake Brand redefined design, reshaped business, dominated pop culture, remixed style, and elevated athletics. Rare items from Jordan’s personal archives are published here for the first time. 

Through striking visuals, cultural references, and iconic advertisements, Air Jordan captures the artistry, innovation, and influence of the man and the brand that continue to inspire generations.

Features

Adam Bradley is the author or editor of multiple books, includingThe Anthology of Rapand the national bestsellerOne Day It’ll All Make Sense, a memoir he wrote with the rapper and actor Common. He has written extensively about sports, sneaker culture, and design, contributing a chapter toNike: Form Follows Motionand an essay celebrating Nike’s 50th anniversary. As a writer at large forT: The New York Times Style Magazine, he writes about music, art, and popular culture. He lives in Los Angeles, where he is a professor of English and African American Studies at UCLA. As founding director of UCLA’s Laboratory for Race & Popular Culture (a.k.a. the RAP Lab), Adam pioneered the study of rap lyrics as poetry.

Specifications
  • Handle with Clean, Dry Hands: Always use clean, dry hands when handling your book to avoid transferring oils or dirt onto the pages and cover. 
  • Avoid Direct Sunlight: Prolonged exposure to direct sunlight may cause fading or discoloration of the cover and pages. 
  • Store in a Cool, Dry Place: Humidity and moisture can damage both the paper and binding. Store books upright on a flat surface, away from heat sources. 
  • Dust Regularly: Use a soft, dry cloth or feather duster to gently remove dust from the cover and page edges. 
  • Use Caution When Opening: Do not force the spine flat, especially on new books, as this may damage the binding. 
  • Keep Away from Liquids and Food: Avoid placing books near food or beverages to prevent spills and stains.