In June 2021, Max Büsser, Owner & Creative director of MB&F, set the internet on fire when it released the first M.A.D.1 which featured an upside down triple blade winding rotor based off a modified Miyota movement.
The goal with this watch, which was released in a blue colour scheme, was to reward the close friends of the brand, and clients who have supported the brand, by allowing them to get access to a fun timepiece that represented the spirit of MB&F but at a very affordable price.
The watch was never officially released and was more of a “Friends & Family” situation. Needless to say that everyone wanted to get their hands on one. The watch uses a wide 42mm stainless steel case, inverted Miyota 821A automatic movement with winding rotor on top, and a lateral time display system.