Louis Erard left the case, bracelet and proportions of its 2340 untouched, and let two new dials change the character of the watch.
Louis Erard today introduces the 2340 Mauve and the 2340 Forest. The 2340, introduced in October 2025, is named after the postal code of Le Noirmont, Louis Erard’s home in the Swiss Jura.
Mauve has an oblong pill pattern stamped into a luminous purple dial; Forest carries horizontal lines across a deep green one. The hybrid case pairs satin-finished titanium with polished steel on the first integrated bracelet by Louis Erard, its proportions kept slim by a compact automatic movement.
“Mauve brings softness and rhythm. Forest brings depth and graphic presence,” says Manuel Emch, who leads Louis Erard. Polished gadroons shape the flanks of the case and hide where it meets the bracelet, keeping the outline continuous from lug to clasp.
One detail, Louis Erard says, is enough to change the character of the whole watch.
The Basics
Brand: Louis Erard
Model: 2340 Mauve; 2340 Forest
Reference: 35123TA12.BMT12 (Mauve); 35123TA03.BMT12 (Forest)
Diameter: 40mm
Thickness: 8.95mm
Case material: Satin-finished titanium and polished stainless steel, 3 pieces
Dial: Mauve: lacquered, oblong stamped pattern. Forest: forest green lacquered, horizontal wave pattern. Both: rhodium-plated, diamond-cut indexes with SLN-C1 blue lume
Water resistance: 5 bars (50m / 165 ft)
Bracelet: Integrated, satin-finished titanium and polished stainless steel; butterfly folding clasp
The Movement
Calibre: Sellita SW 300-1, automatic, élaboré grade
Functions: Central hours, minutes and seconds
Winding: Automatic, openworked oscillating weight
Power reserve: approx. 56 hours
Frequency: 28,800 vph (4Hz)
Jewels: 25
Images courtesy of Louis Erard.