Louis Erard left the case, bracelet and proportions of its 2340 untouched, and let two new dials change the character of the watch.
Louis Erard today introduces the 2340 Mauve and the 2340 Forest. The 2340, introduced in October 2025, is named after the postal code of Le Noirmont, Louis Erard’s home in the Swiss Jura.
Mauve has an oblong pill pattern stamped into a luminous purple dial; Forest carries horizontal lines across a deep green one. The hybrid case pairs satin-finished titanium with polished steel on the first integrated bracelet by Louis Erard, its proportions kept slim by a compact automatic movement.
“Mauve brings softness and rhythm. Forest brings depth and graphic presence,” says Manuel Emch, who leads Louis Erard. Polished gadroons shape the flanks of the case and hide where it meets the bracelet, keeping the outline continuous from lug to clasp.
One detail, Louis Erard says, is enough to change the character of the whole watch.
The Basics
- Brand Louis Erard
- Model 2340 Mauve; 2340 Forest
- Reference 35123TA12.BMT12 (Mauve); 35123TA03.BMT12 (Forest)
- Diameter 40mm
- Thickness 8.95mm
- Case material Satin-finished titanium and polished stainless steel, 3 pieces
- Dial Mauve: lacquered, oblong stamped pattern. Forest: forest green lacquered, horizontal wave pattern. Both: rhodium-plated, diamond-cut indexes with SLN-C1 blue lume
- Water resistance 5 bars (50m / 165 ft)
- Bracelet Integrated, satin-finished titanium and polished stainless steel; butterfly folding clasp
The Movement
- Calibre Sellita SW 300-1, automatic, élaboré grade
- Functions Central hours, minutes and seconds
- Winding Automatic, openworked oscillating weight
- Power reserve approx. 56 hours
- Frequency 28,800 vph (4Hz)
- Jewels 25
Images courtesy of Louis Erard.
