On the Smile-Day Blue, designed with Alain Silberstein, a smiley at 6 o’clock shows the mood of the day: black on weekdays, red at the weekend.
Louis Erard today introduces the Louis Erard x Alain Silberstein Smile-Day Blue. With a Tourbillon RĂ©gulateur Blue, it opens the Hall of Fame, a new permanent collection produced in limited annual quantities.
Silberstein’s signature hands stand out on the blue sunray dial: a red triangular hour hand, a white arrow-shaped minute hand and a yellow serpentine seconds hand.
The 40mm case is microblasted and polished titanium, on a heathered blue nylon strap that closes with Velcro directly on the nylon. Inside is the automatic Sellita SW220-1, with approximately 38 hours of power reserve.
“Our collaborations with Alain Silberstein are never ordinary. They are stories to be worn on the wrist, where every detail matters,” says Manuel Emch, who leads Louis Erard.
It is the first watch in a collection Louis Erard means to keep making, a small number of pieces at a time, every year.
The Basics
Brand: Louis Erard x Alain Silberstein
Model: Smile-Day Blue
Reference: 75357TT05.BTT90
Diameter: 40mm
Thickness: 11.8mm
Case material: Microblasted grade 2 and polished grade 5 titanium; red lacquered crown
Dial: Blue sunray; Alain Silberstein day disc (“smiledays”) and date at 6 o’clock; white silver opaline flange with blue and red indexes; red, white and yellow lacquered hands
Water resistance: 10 bars (100m / 330 ft)
Strap: Heathered blue nylon and microblasted grade 2 titanium; hook-and-loop fastener
Limited edition: 250 pieces per year (Hall of Fame, permanent collection)
The Movement
Calibre: Sellita SW220-1, automatic, élaboré grade
Functions: Hours, minutes, seconds; mood of the day and date at 6 o’clock
Winding: Automatic
Power reserve: Approx. 38 hours
Frequency: 28,800 vph (4Hz)
Jewels: 26
Images courtesy of Louis Erard.