On the Smile-Day Blue, designed with Alain Silberstein, a smiley at 6 o’clock shows the mood of the day: black on weekdays, red at the weekend.
Louis Erard today introduces the Louis Erard x Alain Silberstein Smile-Day Blue. With a Tourbillon Régulateur Blue, it opens the Hall of Fame, a new permanent collection produced in limited annual quantities.
Silberstein’s signature hands stand out on the blue sunray dial: a red triangular hour hand, a white arrow-shaped minute hand and a yellow serpentine seconds hand.
The 40mm case is microblasted and polished titanium, on a heathered blue nylon strap that closes with Velcro directly on the nylon. Inside is the automatic Sellita SW220-1, with approximately 38 hours of power reserve.
“Our collaborations with Alain Silberstein are never ordinary. They are stories to be worn on the wrist, where every detail matters,” says Manuel Emch, who leads Louis Erard.
It is the first watch in a collection Louis Erard means to keep making, a small number of pieces at a time, every year.
The Basics
- Brand Louis Erard x Alain Silberstein
- Model Smile-Day Blue
- Reference 75357TT05.BTT90
- Diameter 40mm
- Thickness 11.8mm
- Case material Microblasted grade 2 and polished grade 5 titanium; red lacquered crown
- Dial Blue sunray; Alain Silberstein day disc (“smiledays”) and date at 6 o’clock; white silver opaline flange with blue and red indexes; red, white and yellow lacquered hands
- Water resistance 10 bars (100m / 330 ft)
- Strap Heathered blue nylon and microblasted grade 2 titanium; hook-and-loop fastener
- Limited edition 250 pieces per year (Hall of Fame, permanent collection)
The Movement
- Calibre Sellita SW220-1, automatic, élaboré grade
- Functions Hours, minutes, seconds; mood of the day and date at 6 o’clock
- Winding Automatic
- Power reserve Approx. 38 hours
- Frequency 28,800 vph (4Hz)
- Jewels 26
Images courtesy of Louis Erard.
