Alain Silberstein calls it personal time: a smiley face for each day of the week, on the new La Semaine Louis Erard x Alain Silberstein Khaki.
Louis Erard today introduces La Semaine Louis Erard x Alain Silberstein Khaki, limited to 178 pieces, part of a khaki triptych with Alain Silberstein that also includes a regulator and, in a 78-piece box, Louis Erard's first tourbillon.

The khaki dial carries Silberstein's signature smiledays disc at 6 o'clock, a different expression for each day of the week, alongside the date. Red, white and yellow lacquered hands sit within a khaki flange marked in blue and red. The case is microblasted titanium, on a matching khaki nylon and titanium strap with a quick-change fastening. Inside is the automatic Sellita SW220-1, its oscillating weight openworked and lacquered with the Louis Erard symbol.
For its designers, khaki is simply the colour of the moment, the one that, they say, “most strongly embodies the spirit of Louis Erard.”
It is Silberstein's idea of personal time: not measured, but felt, one smiling day after another.

The Basics
Brand: Louis Erard
Model: La Semaine Louis Erard x Alain Silberstein Khaki
Reference: 75357TT06.BTT89
Diameter: 40mm
Thickness: 11.80mm
Case material: Microblasted grade 2 titanium and polished grade 5 titanium, 2 pieces; sapphire crystal, anti-reflective on both sides; transparent case back; Alain Silberstein red lacquered signature crown with the Louis Erard symbol; case back engraved Louis Erard x Alain Silberstein 1 of 178
Dial: Matt khaki, white transfers; signature Alain Silberstein smiledays day disc and date at 6 o'clock; flange with blue and red indexes
Water resistance: 10 bar (100m/330ft)
Strap: Khaki nylon and microblasted grade 2 titanium, hook-and-loop fastener, quick-change catch spring bars
Limited edition: 178 pieces

The Movement
Calibre: Sellita SW220-1, Élaboré grade
Functions: Hours, minutes, seconds; day/date at 6 o'clock
Winding: Automatic
Power reserve: Approx. 38 hours
Frequency: 28,800 vph (4Hz)
Jewels: 26
Images courtesy of Louis Erard.