Stories

Czapek hides a Latin phrase under the white enamel of its newest Quai des Bergues, visible only when light catches the dial at a certain angle.

For its first rose gold outing, Ressence founder Benoît Mintiens has warmed the crownless TYPE 1° with a rose-gold-plated dial, and chose Dubai Watch Week to show it.

Ulysse Nardin calls the Freak S its most complicated time-only watch. Now it gets an enamel dial for the first time, in turquoise blue or deep ruby red.

Louis Erard named its first watch with an integrated bracelet 2340, after the postal code of its home in Le Noirmont, and spent two years developing it.

Armin Strom builds its foundational calibre without a dial this time, letting a deep blue PVD mainplate stand as the face of the watch.

In Biel/Bienne, Armin Strom finishes the case of the Tribute 1 Green entirely by hand, and assembles each watch twice: once for precision, and again after decoration.

Mark Cho, co-founder of the menswear retailer The Armoury, wanted a Ressence that could live with a suit, and founder Benoît Mintiens refined his ideas into one.

The sandstone of Burgdorf, Armin Strom's home town in the canton of Bern, has long shaped the region's architecture, and now gives the Tribute 1 its colours.

German artist Daniel Engelberg's concentric circles now orbit each other on a titanium dial, animated for the first time by Ressence's orbiting display.

Benoît Mintiens and Mohammed Abdulmagied Seddiqi went into the desert together to gather the sand that fills this dial, sourced from each of the seven Emirates.

Ruben Tomella founded Gagà Laboratorio in Lugano in late 2024, and two new dials, Azzurro and Champagne, now widen the Labormatic collection he designed with Mo Coppoletta.

Oliver Ebstein found the Small Second Desert while travelling through Namibia’s dunes, struck by their scale, and built the watch’s textured dial to match.