Stories

The Tonda PF turns 36mm and drops every complication but the hands, in a Stone Blue that Parmigiani Fleurier designed to suit any wrist.

Michel Parmigiani, founder of Parmigiani Fleurier, built the new Tonda PF Micro-Rotor around the Golden Ratio, the proportion he says guides everything from the case to the dial.

Xavier de Roquemaurel, chief executive of Czapek & Cie, built the Promenade collection on an idea he states plainly: a beautiful watch has no gender.

Benoît Mintiens, the industrial designer who founded Ressence, calls the TYPE 9 the smallest watch the brand can build given the size of its own components.

SEVENFRIDAY's head designer, Arnaud, has counted Raymond Loewy, the designer behind the Lucky Strike pack and the NASA Apollo interior, among his influences since he was young.

Amr Sindi, the collector behind The Horophile, and Manuel Emch, CEO of Louis Erard, built this fourth Petite Seconde Metropolis on 16 years of friendship, this time in green.

Chronoswiss's watchmakers in the Atelier Lucerne built the Delphis Sub Zero around a single colour: an all-over blue drawn from ice and glaciers.

Guido Terreni, CEO of Parmigiani Fleurier, built the new Tonda PF Micro-Rotor for one specific reader: the purist who wants a dial with no date window at all.

The Excellence Petite Seconde has anchored the Excellence line from Louis Erard since 2020, and these two guilloché versions borrow a technique once championed by Abraham-Louis Breguet.

SEVENFRIDAY reaches back to its earliest M-series pieces for the M2/05, trading gloss for a gold and green, workshop-worn look.

Alain Silberstein calls it personal time: a smiley face for each day of the week, on the new La Semaine Louis Erard x Alain Silberstein Khaki.

Martin Frei built the UR-120 Space Black around one idea: black changes how the eye reads an object's size.