Past forward.

That’s not a typo it’s the energy behind the Digitrend Open Sapphire, a 1970s driver’s watch reborn in full crystal clarity.

In 1976, AMIDA launched the original Digitrend — a wild, futuristic cap watch that told time from the side. Designed like a retro car hood with a periscope-inspired sapphire prism, it was as bold as the sports cars it drew inspiration from. Fast-forward nearly 50 years, and AMIDA’s back with something even bolder.

The Machine Is the Message

This is not a dial. It’s a performance.

The Digitrend Open Sapphire does away with the traditional watch face. Instead, time is read through a side-mounted jump-hour display, powered by a sapphire prism — an idea lifted straight out of submarine optics and patented in 1973. Under the hood, discs rotate, snap, and align in perfect precision — all exposed through a sapphire case that took 24 hours to machine and polish.

Yes, you read that right. Each case takes a full day of sapphire work to reach the optical quality needed. The result? A 360-degree view into the movement, the jump hour complication, and the soul of the watch itself.

What’s Inside Matters

At its core: the Soprod Newton P092, a Swiss automatic movement with a custom-developed jump-hour module. 23 jewels. 28,800 vibrations per hour. 44 hours of power. Every finishing touch — from Geneva stripes to a skeleton rotor — is executed with clarity and intent.

This is what happens when high-end watchmaking meets rebellious design. It’s not trying to be vintage. It’s not trying to be futuristic. It’s just… AMIDA.

The Digitrend Open Sapphire is a 150-piece statement on what mechanical watches can be when you challenge everything — function, format, and form. It delivers something rarely seen at this level: radical transparency with real value.