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Louis Erard 2340 Pink

Ref. 35123TA13.BMT12

BHD 1,628.000
Includes 10% VAT · BHD 1,480 before VAT
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Why we chose it

A note from the PRJKT8 team

We chose it because pink is the last colour you expect on Louis Erard’s sportiest watch, and it works. The black snailed minute ring and the polished steel keep it from going sweet, the titanium keeps it light, and at 8.95 mm thick it wears almost like a dress watch.
PRJKT8
The watch

The 2340 takes its name from the postcode of Le Noirmont, Louis Erard’s home, and it is the brand’s first watch built around an integrated bracelet. This one is pink.

The lacquered dial is stamped with an oblong pattern, and a black snailed minute ring keeps the pink sharp rather than sugary. The diamond-cut indexes and hands glow blue in the dark.

The 40 mm case of satin-finished titanium and polished steel is 8.95 mm thick, around the automatic Sellita SW300-1 with about 56 hours of reserve. Water resistant to 50 m.

The five-link bracelet carries on in the same titanium and steel and closes with a butterfly clasp, so case and bracelet wear as one piece.

Specifications

Reference: 35123TA13.BMT12
Functions: Hours, minutes, seconds

MOVEMENT
Calibre: Sellita SW300-1
Winding: Automatic
Power reserve: Approximately 56 hours
Thickness: 3.60 mm

CASE
Material: Satin-finished titanium and polished stainless steel
Diameter: 40 mm
Thickness: 8.95 mm
Crystal: Domed sapphire, anti-reflective treatment on both sides
Caseback: Closed, polished stainless steel
Water resistance: 50 m / 5 bar / 165 ft

DIAL
Colour: Pink
Finishing: Lacquered, with an oblong stamped pattern
Minute ring: Black transferred, snailed
Details: Satin-finished plate at 3 o’clock engraved with the “LE” logo
Indexes: Rhodium-plated, diamond-cut
Luminescence: SLN-C1, blue emission

HANDS
Finishing: Rhodium-plated, satin-finished top surfaces, diamond-cut edges
Luminescence: SLN-C1, blue emission

BRACELET
Material: Satin-finished titanium and polished stainless steel
Construction: Integrated five-link bracelet, 92 components, Torx screws at the case attachment
Clasp: Butterfly folding clasp with spring-blade mechanism

Colours can look slightly different on screen.

Louis Erard × Konstantin Chaykin Unfrogettable Turquoise
About the maker

Louis Erard

Louis Erard makes Swiss mechanical watches in Le Noirmont, known for its regulator dials and small series drawn with designers such as Alain Silberstein and Konstantin Chaykin.
All Louis Erard watches
Description

The 2340 takes its name from the postcode of Le Noirmont, Louis Erard’s home, and it is the brand’s first watch built around an integrated bracelet. This one is pink.

The lacquered dial is stamped with an oblong pattern, and a black snailed minute ring keeps the pink sharp rather than sugary. The diamond-cut indexes and hands glow blue in the dark.

The 40 mm case of satin-finished titanium and polished steel is 8.95 mm thick, around the automatic Sellita SW300-1 with about 56 hours of reserve. Water resistant to 50 m.

The five-link bracelet carries on in the same titanium and steel and closes with a butterfly clasp, so case and bracelet wear as one piece.

Specifications

Reference: 35123TA13.BMT12
Functions: Hours, minutes, seconds

MOVEMENT
Calibre: Sellita SW300-1
Winding: Automatic
Power reserve: Approximately 56 hours
Thickness: 3.60 mm

CASE
Material: Satin-finished titanium and polished stainless steel
Diameter: 40 mm
Thickness: 8.95 mm
Crystal: Domed sapphire, anti-reflective treatment on both sides
Caseback: Closed, polished stainless steel
Water resistance: 50 m / 5 bar / 165 ft

DIAL
Colour: Pink
Finishing: Lacquered, with an oblong stamped pattern
Minute ring: Black transferred, snailed
Details: Satin-finished plate at 3 o’clock engraved with the “LE” logo
Indexes: Rhodium-plated, diamond-cut
Luminescence: SLN-C1, blue emission

HANDS
Finishing: Rhodium-plated, satin-finished top surfaces, diamond-cut edges
Luminescence: SLN-C1, blue emission

BRACELET
Material: Satin-finished titanium and polished stainless steel
Construction: Integrated five-link bracelet, 92 components, Torx screws at the case attachment
Clasp: Butterfly folding clasp with spring-blade mechanism

Colours can look slightly different on screen.

About Louis Erard
Louis Erard × Konstantin Chaykin Unfrogettable Turquoise
About the maker

Louis Erard

Louis Erard makes Swiss mechanical watches in Le Noirmont, known for its regulator dials and small series drawn with designers such as Alain Silberstein and Konstantin Chaykin.
All Louis Erard watches
Delivery & payment
Authorised retailer · full manufacturer warrantyFree same-day delivery in Bahrain, Sunday to Thursday, when you order by midday, or collect from Moda MallReturns within 7 days for store credit · see our Refund policyVisa, Mastercard and Amex · Benefit, mada, KNET and more at checkout
2340 PinkBHD 1,628.000