Stories

At sixteen, Maximilian Maertens visited the Rex cinema in Paris and noticed how the building stood apart; the memory shaped MB&F’s newest Horological Machine.

In 2005, founder Gerd-Rüdiger Lang made the Chronoswiss Digiteur, a mechanical watch without hands, and twenty years later it returns in stainless steel.

Xavier de Roquemaurel, CEO of Czapek, wanted to tell the time without traditional hands, and designer Thomas Funder gave the idea a flying saucer to live in.

Astro Boy shaped the childhood of Manuel Emch, who leads Louis Erard, and he is the first cultural hero to land on the brand’s 2340.

Armin Strom says Claude Greisler solved in 2016 what watchmakers had chased since Christiaan Huygens’s clock experiments of 1665: resonance that holds steady on the wrist.

Ulysse Nardin calls the Freak S its most complicated time-only watch. Now it gets an enamel dial for the first time, in turquoise blue or deep ruby red.

Three specialist workshops built the dial of Czapek’s newest Antarctique cell by cell, so that daylight passes through blue enamel to the movement beneath.

The Chronoswiss Opus, the skeleton chronograph first made in 1995, turns 30, and the Opus Dakar takes it into the colours of the desert.

In 1996, Gérard Baumgartner found a clock that measures the Earth’s travel rather than time, and later gave it to his son Felix, master watchmaker and co-founder of URWERK.

Louis Erard named its first watch with an integrated bracelet 2340, after the postal code of its home in Le Noirmont, and spent two years developing it.

Armin Strom builds its foundational calibre without a dial this time, letting a deep blue PVD mainplate stand as the face of the watch.

SEVENFRIDAY built its new watch around Riley, a little bear who spreads peace, love and happiness, and around one idea: lifting a mood from good to happy.